Using Facebook Insights
Insights allow you to see the analytics behind the engagment on your page. You can measure likes, reach, the number of people talking about your page, and the number of check-ins at your business. You can see the increase in likes your page has, as well the number of “Friends of Fans.” This number is important because you can see the potential number of people who can see your content through your current fans. Remember, when a fan likes, comments, or shares some of your content, that interaction is visible to their friends.
ENGAGEMENT
You can look at the engagement levels of each idividual post on Facebook. How many people did each post reach, how many people are talking about it, and how viral is it? These are all questions that can be answered within Facebook’s insights! Marketers can look at what types of posts are most successful, and who doesn’t love that? Use this information to plan your future Facebook strategy to achieve your goals.
FAN DEMOGRAPHICS
The demographics and location of your fans can also be found in “Insights.” This can teach you a lot about your audience and tailor your content to what your fans are actually interested in. You’re able to see the age and gender breakdown of users, as well as the geographic location of your fans. Not only can you look at this data for people who have had liked your page, but for the people who saw your page, talked about your page, or checked-in to your establishment!
This data should be used to tailor content to the people who are actually viewing and interacting with your page. You may think you know who your best audience members are, but take a look at concrete data before making final decisions.
Now that you are up and running on Facebook, how can you tell if you are sending people to your website and generating leads? Using HubSpot’s software, you are able to see exactly where your website viewers and leads are coming from. You can even use specific tracking tokens to hone in on where from your Facebookpage you’re seeing the most success!
Track Your Facebook Engagement
Through HubSpot, you can also look at each post individually and see which of your leads or customers interacted with the post. You can find your most social-savvy leads and utilize this information for better relationships! Your Facebook leads will be automatically added to a list in HubSpot for you to refer to.
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