Chapter 4 : 6 Facebook Business Best Practices

Business Best Practices For Facebook

1. Be interactive, fun and helpful. When people reach your Facebook page, they’re looking for entertainment and a connection to the brand. Give advice and tips related to your product or service. Post entertaining content, such as short videos, user comments, case studies, and appealing photos.
2. Give people on Facebook a sneak peek at new releases. Your Facebook fans are often looking for some perks for being a fan and following your brand. Give special coupons and/or discount codes for the people that are most involved with your brand and page.
3. Post interesting industry news. Don’t use your page only for self-promotional use. Make it a place people want to visit, keep up to date on news and entertain themselves. Posting things going on within your industry is a great way to become a thought leader and increase your fan base.
4. Like other company pages. Facebook is a social place afterall, and connecting with partners, valued customers, and vendors, can strengthen your relationship and your Facebook business page credibility.
5. Focus on engagement. You’re trying to connect and get response from your community. Ask questions, post helpful tips, links to articles that your audience will ‘like’ and ‘share.’ When you make
   the posts about your audience and what they need rather than selling, you will develop a richer and
   deeper relationship with your community.
6. Don’t oversell or undersell. No one likes a neverending sales pitch. By the same token, make sure you do highlight your wares from time-to-time! Use the 80-20 rule for sales messages vs. content/connection posts. So if you decide to post five times a week, one of the posts should be a sales message and four posts will be other helpful or fun content.