What is Facebook?
Facebook is a social network for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address). Today, Facebook is open to anyone over the age of 13. Any person or business can create a page about a particular item or a group about a specific
concept. This is where businesses are able to make pages about their company, product or service.
Not only is Facebook a valuable place for individuals to create a profile and connect with friends, family and
brands, it is also a community where brands and customers can interact and create relationships. Businesses are moving away from traditional marketing efforts, and the customer/business relationship is changing. Facebook is on the forefront of social media marketing. Read on to learn how you can use Facebook for both personal and professional uses.
brands, it is also a community where brands and customers can interact and create relationships. Businesses are moving away from traditional marketing efforts, and the customer/business relationship is changing. Facebook is on the forefront of social media marketing. Read on to learn how you can use Facebook for both personal and professional uses.
Business Goals to Set on Facebook
- Get found by people who are searching for your products or services
- Connect and engage with current and potential followers and customers
- Create a community around your business
- Promote the content you create including webinars, ebooks, blog articles, press releases, videos and photos.
- Generate leads and cutomers for your business!
Facebook Terminology
For people that are new to Facebook, the commonly used terms can be confusing and overwhelming. To get a handle on them, read the culmination of these words below.
Application
A program that allows users to share content and interact with other users.
A program that allows users to share content and interact with other users.
EdgeRank
An algorithm used to determine what content is shown in users’ news feeds.
An algorithm used to determine what content is shown in users’ news feeds.
Friend
1) (n) A personal connection on Facebook.
2) (v) To add a user as a connection on your profile.
1) (n) A personal connection on Facebook.
2) (v) To add a user as a connection on your profile.
Fan
A fan is a Facebook user who chooses to “Like” and become a “fan” of an Uorganization’s page
A fan is a Facebook user who chooses to “Like” and become a “fan” of an Uorganization’s page
Friend List
An organized groupingof friends.
An organized groupingof friends.
Group
Collection of Facebook users with a common interest.
Like(s)
1.(v) Within Facebook, to like a business Page means you’ve become a fan of that page.
2. (v) Within Facebook, to like others’ comments/posts.
1.(v) Within Facebook, to like a business Page means you’ve become a fan of that page.
2. (v) Within Facebook, to like others’ comments/posts.
3.(n) The number of users who like your page.
4. (n) Outside Facebook, to like something that has the “Like” button on the page.
4. (n) Outside Facebook, to like something that has the “Like” button on the page.
Network
An association of Facebook users based on a school or workplace.
News Feed
An aggregation of friends’ wall posts on your own homepage.
An aggregation of friends’ wall posts on your own homepage.
Page
Official presence for public figures, artists, bands, businesses, places, entertainment, causes, or products to share information and interact with fans on Facebook. This is a way businesses can use Facebook to organically drive traffic and customers to a website.
Profile
Presence for individuals to share information and interact with friends and organizations.
Wall
The core of a profile or page that aggregates new content, including posted items (e.g. status updates, and recent actions, (e.g. becoming a fan of a page)
The core of a profile or page that aggregates new content, including posted items (e.g. status updates, and recent actions, (e.g. becoming a fan of a page)
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